Startups face a constant stream of decisions—some routine, some make-or-break. Yet, even the smartest teams can fall into common traps that cloud their judgement. What if it turns out that some of your most confident decisions are actually...

You’ve developed your technology and decided to turn your research into a business—but who are you going to sell to? This is one of the most important questions founders face from the very beginning: who are your customers, and what kind of market...

Guillene developed a structured methodology for market discovery she calls her "Frankenstein method." It is grounded in effectuation, an approach to entrepreneurship that accepts...

One of the first myths Guillene dismantles is the idea that startups must avoid mistakes at all costs. Her own experience proved otherwise. She co-founded a startup that launched with…

Throughout their journey, startups often apply to various support programs such as startup incubators to help validate their ideas, grow their network, and…